About Us

Family is very important to Heidi and Hilary. When deciding on a name for their café, Roots made sense, because their father’s roots are from Oconomowoc and their mother’s roots are from Waukesha. 

Growing up they often talked about opening a coffee shop together. They wanted to build a place for people to meet, and spend quality time together. Coming from very hard-working parents; their Dad was an electrician for 34 years, and their mom went back to school to be a nurse after having five kids. A year before their parents were set to retire to explore the world, their dad learned he had ALS and had only two years left to live. They showed their daughters that life is too short to have dreams, stay dreams. After a lot of planning, saving and hard work by them and their families, Heidi and Hilary opened their dream coffee shop in August 2011. Thankfully their dad was able to see their dream come true before passing away in October 2011. He is very much a part of the coffee shop every day, at any given day you may see their mom, sibling, or even child working and helping out.

At Roots, you can sense the love for family as soon as you open the door. Some special touches, include having the sandwich creations invented by family members and named after their parents’ favorite bands.

In 2015 they received The Woman in Business Leadership award from the Oconomowoc Chamber of Commerce.


Hilary- has been in the coffee industry for 12 years. Received a BA in Sociology at Luther College in Decorah IA. She has always wanted to be among the community and around people of all different ages and backgrounds. Hillary has an extreme love for her family, which include her sons, Jude and Cash, and husband Kaleb.


Heidi- Received a BS in Business Management and her career history includes customer service and project management. She has a passion for working with the community and volunteering her time to make the community vibrant. Heidi has an extreme love for her family, two children Jaelyn and Jace, and her high school sweetheart Jason.

Hilary and Heidi on Youtube